Tue. May 30th, 2023

How to Create a Powerful Investment Logo

An investment logo communicates your brand’s message and helps potential investors understand what your business is about. A professional logo makes you memorable, and it can help your company stand out from the crowd.

With our logo maker, you can create an investment logo design that’s uniquely yours. Customize colors, shapes, fonts and layouts with ease.


The colors used in an investment logo can play a vital role in conveying the right message to clients. Colors have been known to influence a person’s perception of a brand within 90 seconds of viewing the company or product, and are often a critical aspect of creating a powerful first impression.

In general, blue and green are popular colors for logos in the finance industry. These colors are often associated with money and trust, and have a calming and serene effect on the viewer.

For example, Prudential’s blue logo combines white type and a solid block of blue to create a powerful design. It’s a great choice for a financial firm, as blue is associated with trust, reliability, and professionalism.

Other common colors in investment logos include red, orange, and yellow. These colors are often used in the real estate industry, as these colors are commonly associated with selling property and are seen to be enticing and appealing.

Another color frequently used by real estate companies is grey, which can also be used as a base color for a website design. Grey is a neutral color that can be used to balance a bright or dark color scheme without overpowering it. This color is particularly useful for websites targeting wealth management and upscale customers, as it can create an elegant and sophisticated feeling.

Finally, the color purple is a royal color and can be used to represent authority, rank, and spirituality. The color purple can also be seen as a symbol of harmony and future.

Other colors that can be used in the logo of an investment firm include gray, red, and gold. These colors are often used by luxury real estate brokers and are associated with status, power, and sophistication. In addition, gold is a great color for wealth management clients and can be used in a variety of ways in the logo to express the firm’s identity.

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Shapes are a crucial part of any logo design, and incorporating them correctly can amplify your brand message. The key here is to work closely with your designer to ensure that your shapes don’t overpower the other elements of the logo – such as colours, imagery and fonts – and to consider how they fit in with the overall design concept.

Curved shapes can be used to convey creativity, femininity, motion, rhythm, happiness, pleasure and growth. Using them in financial logos can be particularly effective, as they are often associated with trust and stability.

Squares are also widely used in financial logos, as they represent discipline and strength. They can also be paired with circles, ellipses and ovals to communicate inclusivity and warmth.

Lines are another important component of a good logo design. Vertical lines tend to indicate aggression, energy and movement while horizontal lines convey calm, tranquility and community.

Organic shapes, on the other hand, are free-form designs that don’t adhere to any particular rule set or structure. They can be used to convey nature oriented qualities, such as land for private investors, hope and helpfulness for non-profits and drops of juice for cold-pressed fruit companies.

Circles are a great choice for many financial advisers, as they can communicate a range of values in one small logo. They can communicate protection, endurance and completeness – all of which are very important attributes for the kind of financial advice that IFAs deliver.

However, you need to be careful that your circle logo doesn’t look too contrived. As with all other design features of a financial logo, the use of circle shapes needs to be carefully considered within your overall design concept and partnered with other elements such as colour and fonts.

Triangles can be a good option for a financial logo, but they need to be used with care and consideration. They can be used effectively to convey a strong sense of brand strength, but they can also be perceived as unreliable and unstable if the shape is not designed in the right way. For example, a triangle that faces downwards isn’t usually a good idea for a financial advisor, as it can lead to the shape appearing like it’s going to topple over.

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The symbols used in investment logos are an important part of the overall brand identity. They represent the company’s philosophy, and help potential customers connect with it. They also make it easy for people to remember the name of your company and its offerings.

A few obvious options are dollar signs, maps and charts, but you can get creative with your choice of symbol. For example, an international finance company might choose a globe, while a company that specializes in long-term investment could use a tree or mountain.

Another common option is a ticker symbol. These are used to indicate when a company is trading its shares on a stock exchange. They were invented by telegraph operators, and they’re still in use today to track stock prices.

If you’re looking for a ticker symbol, look for a design that’s simple and clear, like the one shown below. You’ll also want to choose a color that evokes trust and reliability.

Red and blue are popular choices, but you can go with other colors as well. Some experts suggest choosing a shade that’s similar to the colors found on cash bills, such as green or yellow.

Other colors that can be effective for your investment logo include black, gold, and gray. These neutral shades evoke professionalism and trust, making them a good choice for a financial company.

The Fidelity Investments logo is a simple symbol that communicates the financial institution’s commitment to growth. It consists of two lines with the word “Fidelity” on the upper line and the phrase “Investments” on the lower one.

For the text portion, the font is a bold Sans Serif typeface that features a smooth surface. Italicized letters create a sense of movement. The font is also connected by “y” and “t,” which makes the logotype unique.

The Fidelity logo also includes an emblem with a pyramid and the Eye of Providence. These are symbols of Freemasonry, and they suggest a connection with the American financial corporation’s history. They also suggest that the company’s products bring success and financial profit to investors.


Typography is one of the most important elements of any logo. Your choice of font can make or break a potential client’s impression of your brand.

Whether you’re designing a new logo or updating an existing one, you’ll want to choose a font that communicates your brand’s values in the best possible way. You may also want to consider choosing a font that’s easy to read and is available in multiple font weights.

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Financial services brands often prefer a simple, geometric typeface that’s easy to read and provides consistency across all marketing materials. This includes logos, business cards, letterheads, and website text.

A popular, easy-to-read font that’s commonly used for both websites and print materials is Helvetica. It’s neutral, but still gives off a bold, modern look.

Another popular option for a minimalist, clean-looking font is Futura. This sans-serif typeface was designed in 1927 and has stood the test of time.

Despite its modern-day popularity, it hasn’t lost its classic appeal, so it’s a good choice for investment logos that don’t want to overshadow their branding.

When it comes to the colors used in financial services, blue and black are traditionally associated with loyalty, professionalism, and trustworthiness. They are also paired with red, which signifies power and passion.

These are the colors that most major banks use, including DBS and OCBC. They are a great option for financial services logos because they provide balance and contrast, allowing the brand to reach a larger audience.

To further establish a sense of strength, many finance brands also choose modern serif fonts. These fonts are often paired with geometric sans-serif ones for headlines and body text, helping to conjure feelings of dynamism and energy.

To help you find the perfect font for your investment logo, here are five options that will work well in both traditional and modern settings. Each is a high-quality font that’s sure to deliver results when it comes to communicating your brand’s values and establishing trust.

Jeffrey Augers
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By Jeffrey Augers

Jeffrey Augers is a highly skilled and experienced financial analyst with over 12 years of experience in the finance industry. He has a proven track record of delivering exceptional financial insights and recommendations to clients, empowering them to make informed decisions and achieve their financial goals. Jeffrey holds a Bachelor's degree in Finance from the University of Michigan, and an MBA from the Wharton School of Business.